Imagine what you say about your body when you don't recognise it as yours. You'd probably be a lot nicer to yourself. That's why Dove introduces 'The Real Compliment': an experiment in which you give yourself the biggest compliment of all.
*This is a concept idea
*This is a concept idea
VIDEO SCRIPT
We open in an empty studio, softly lit with anticipation.
VO: In a world where insecurities overshadow kindness, offering compliments can be challenging. So we encouraged a group of woman to give the best compliments.
VO: In a world where insecurities overshadow kindness, offering compliments can be challenging. So we encouraged a group of woman to give the best compliments.
Cut to different shots of women individually entering the studio. They wear basic-colored underwear, looking a bit nervous. The photographer encourages and guides the women through their poses, emphasizing their natural beauty.
VO: While they’re working their best poses, a team of designers worked their magic to make the pictures unrecognizable for the women without altering their bodies.
Transition to behind-the-scenes footage, where a team of designers are editing the photos. They alter background, lingerie colors and crop the photo's into smaller pictures.
VO: Then the woman got the task of complimenting each others photo's.
Cut to the women as they receive a new task: complimenting the photos so everybody goes home with some nice compliments at the end of the day. A woman looks at a tablet with the photos and gives heartfelt compliments. Unaware that her own photos are hidden within the mix.
Cut to the women as they receive a new task: complimenting the photos so everybody goes home with some nice compliments at the end of the day. A woman looks at a tablet with the photos and gives heartfelt compliments. Unaware that her own photos are hidden within the mix.
VO: So, at the end of the day, everybody will go home with a bunch of compliments.
We see a woman walking into a room with a big screen. She sits down and watches a video compilation of compliment. receives all the compliments.
VO: Little did they know, among the kind words was the most powerful compliment of all. The compliment they gave without realizing... to themselves.
As she receives the compliments, her expressions turn from surprise to realization. The camera zooms in on her face as she hears her own voice complimenting herself.
VO: Because the best compliment you can get is the one you give yourself.