Fake influencer tricks 10.000 followers by showing the truth behind social media
When Instagram launched it was all fun and games. But while we were all captivated by the online world, the pressure to perform was growing it's biggest following offline.
And with the rise of the influencer, nobody seemed to realise how easily you can create a distorted life online - so we showed them.
#experiment
1. created @nykkievanzessen
2. took a few thousand pictures
3. made her live her best life [online]
Only 12 weeks in, our self-created girl had over 10,000 followers. Brands started asking to collaborate while girls asked for fashion advice. Not so slowly but surely, Nykkie became an influencer.
1. created @nykkievanzessen
2. took a few thousand pictures
3. made her live her best life [online]
Only 12 weeks in, our self-created girl had over 10,000 followers. Brands started asking to collaborate while girls asked for fashion advice. Not so slowly but surely, Nykkie became an influencer.
We revealed the truth behind Nykkie with the documentary: 'Behind the Filter' in which we unfiltered the entire process:
# How we shot three weeks of content in one single day: running around the city, visiting the hottest spots with suitcases full of cute outfits and 'Nykkie' changing over 10 times a day in toilets and park bushes.
# How we used pictures of our own city trips and restaurant visits to make it look like Nykkie was out and about all the time.
# How we made sure we got our +120 followers a day.
With 80,000+ views on YouTube and lots of media attention,
Nykkie was one of the most written about 'influencers' of her time.
# How we shot three weeks of content in one single day: running around the city, visiting the hottest spots with suitcases full of cute outfits and 'Nykkie' changing over 10 times a day in toilets and park bushes.
# How we used pictures of our own city trips and restaurant visits to make it look like Nykkie was out and about all the time.
# How we made sure we got our +120 followers a day.
With 80,000+ views on YouTube and lots of media attention,
Nykkie was one of the most written about 'influencers' of her time.
Credits
Anne Rieter / Roos Huisman / Michiel Raymakers / Charlotte Wouters / Laurence Rosweide
Anne Rieter / Roos Huisman / Michiel Raymakers / Charlotte Wouters / Laurence Rosweide